If we feel good about something, we must like it; if we feel bad, we must not like it. Unknowingly, we are applying the “feelings-as-information” theory; we use our emotion as information.
In other words: moods, experiences, and sensations participate in making judgments when it comes to estimating forecasts for future events.
According to Michel Tuan Pham, from Columbia University we tend to monitor the intensity of our feelings when making target evaluations.
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